Today on the More Cheese Less Whiskers podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish. I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today. He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want. It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way. We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections’ to try and take from you. Don't forget, you can watch the video at MoreCheeseLessWhisker.com/225 and then head to WhatsInItForThem.com to find the book. Show Links: What's In It For Them Show Notes ProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...