I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights. **Key Points We Discussed with Time Stamps:** - 00:02:34 - Starting with available resources and emphasizing content value over production polish. - 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us. - 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing. - 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills. - 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences. - 00:39:58 - The collaborative exchange on our respective experiences and strategies for designing videos that captivate and convert. - 00:48:16 - Exploring the "perfect video" recipe from effective hooks to a call to action. - 00:56:40 - Breakdown of the three Ps—passion, proficiency, and profit—in finding and dominating your YouTube niche. - 01:03:12 - How to leverage brilliant content ideas from successful channels across various industries. **Memorable Quotes from Today’s Episode:** - "Start where you are, and build from there. It's about the message, not just the medium." - Sean Cannell - "Building a community is about connection, not just conversion. It's about people, not just pageviews." - Me, Geoff Zimpfer **Resources I Mentioned with Time Stamps:** - [00:57:15] "YouTube Secrets" book by Sean Cannell - [01:18:42] Sean’s free podcast and on-demand class, available here. - Liked what you heard? Please take a moment to leave us a review; your opinions help us grow. - And follow us on our social accounts for even more expert mortgage marketing guidance. Want more agent referrals without chasing, cold-calling or paying for leads? Schedule your call with me and learn more about myAgent Classes.