We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion. 05:34 Tightened regulations impact mortgage market, 2025 surge. 07:32 Retail versus independent mortgage brokers in sales. 12:16 Real estate market shifting due to rising rates. 13:31 Business strategies evolving, focusing on social media. 18:39 Connect, convert conversations into meaningful business interactions. 20:27 Content should address emotional pain points effectively. 24:06 Key to education, expert status attracts engagement. 27:24 Loan officers teach real estate financing strategies. 29:49 Consistency and perseverance lead to success in business. 32:42 Unique situations go beyond traditional borrowing limits. 36:01 High income earners often seek alternate financing. 40:27 Prepare for future busy periods and adjustments. 43:46 Book focuses on deliberate practice, not habits. 44:54 53 days on program led to lasting habits. Connect with Jason Here Want more agent referrals without chasing, cold-calling or paying for leads? Schedule your call with me and learn more about myAgent Classes.