Our guest today is Brian Boero, co-founder of 1000WATT. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience. Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market. Highlights: 00:00 Introduction and Background 01:04 The Importance of Branding and Differentiation 08:59 The Impact of the NAR Settlement 12:43 Supporting and Cultivating Relationships with Agents 28:34 Opportunities for Mortgage Professionals 34:10 The Wake-Up Call Branding and Marketing Summit Episode Resources:  Subscribe to The Dose Newsletter Learn More About myAgent Classes Join Our Private Facebook Group