In this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals.  Special guest Brian Weiss shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners. Takeaways Building relationships with real estate agents is crucial.Diversifying your sources of business is essential for success.Personal branding can help attract more referrals.Hosting classes can introduce you to new agents.You need a larger network of referral partners.The average loan officer has too few agents on their roster.Using proven processes can yield significant results.Engagement and conversations are key to building business.Combining traditional and modern methods is effective.Success stories from the community can inspire action. Episode Resources: Brians Website Action Plan Facebook Group Connect With Brian on LinkedIn CoLab Lending Franchise Enjoying the Podcast? Leave Us a Review Double Your Agent Referrals in 90 Days Learn More Here