January 27, 2022 Trail EAffect Show Page ABOUT THE EPISODE Topics Covered in this Episode: The Mark Hayes Back Story How a trip to Whistler Bike Park inspired Mark to create Highland Bike Park How Mark found the property to build out Highland Bike Park The details around Highland Bike Park The Importance of entry level trails for growing the customer base and mountain biking in general What is a beginner trail and incorporating the lesson component of the business Getting people into mountain biking The overview of Highland as a business and a brand Platform A – Highland Bike Park Platform B – Camps Platform C – Highland Trails (Trail Building outside of Highland) The impact of Covid on Highland in 2020 How Highland Bike Park also serves as a training facility for educating trail builders for Highland Trails Building the Highland Team The Evolution of trails from the start of Highland to today The Evolution of Trails in terms of creating a trail system that constantly progresses as the rider’s progress.  ASSF – Amplitude, Speed, Sightlines and Frequency according to Brian Finestone (former manager of Whistler Bike Park) Famous Failures / Learning Experiences by Mark Hayes The indoor bike park structure The differences between Private Bike Parks and Public Trails, and what Private Bike Parks offer over public trails The Foothills Foundation, the public trails non profit that Mark is president of The 1%er’s Public Trails and Maintenance The Upside of great trails in your community The ingredients that make a great trail community according to Mark Asphalt Pumptracks Closing Comments Making the sport accessible to everyone Continuous Learning E-Bikes Thanking the Team at Highland Bike Park   RELATED SHOW NOTES Highland Bike Park: https://www.highlandmountain.com/ Highland Trails: https://www.highlandmountain.com/trail-building-services/about/ Highland Training and Camps: https://www.highlandmountain.com/camps-lessons/camps/overview/choose-your-camp/ Highland YouTube Channel: https://www.youtube.com/c/HighlandMountainBikePark The Foothills Foundation: https://storymaps.arcgis.com/collections/8684f506713c4b32b144dda45894fb48?item=1 ------------- Trail EAffect Show Support Smith’s Bike Shop: https://smithsbikes.com/ Evolution Trail Services: www.evotrails.com Contact Josh at [email protected] If you have any questions about Mountain Bike Radio in general, please contact Ben at [email protected] -------- ABOUT TRAIL EAFFECT Trails build community and Communities build trails. What came first you may ask… Host Josh Blum digs into the stories of how trails effect and affect the people and places we call home and those we might like to call home. -------- ABOUT THE HOST Josh Blum is a father and doer of stuff - paired with Advocate, Builder of Trails and Community. Originally from La Crosse WI, Josh has been enjoying the outdoors, trails, and mountain bikes since a young age. Always curious and learning about better ways to improve trail users’ experiences. Josh is employed by WisDOT, and is the owner / operator of Evolution Trail Services