Creating Buzz with Sylvia Desrochers - Listen - Movies Inc: The

Creating Buzz with Sylvia Desrochers

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It's Oscars week and we chat to Hollywood publicist Sylvia Desrochers about her 20 year career in Tinseltown. From what publicists actually do, to how valuable For Your Consideration campaigns are, and why you need to invest in a production photographer, Sylvia gives us the lowdown on creating buzz in a crowded distribution market.

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