On episode #197 We are chatting with Phil ‘Cheekz’ Rima, the founder and owner of the very cool Miami based lifestyle MTB clothing brand called DirtSpray.  We chat about bringing a downhill scene to Miami, Florida, growing a bike brand over the covid period, why Cheekz believes the brand has taken off at full steam, the design behind their very cool race jerseys, the exciting future planned for DirtSpray and how Cheekz and his crew have become so good at downhill when Miami is flat.  Plus lots more interesting info about the Miami mountain bike scene, the outlying bike parks and why enduro and downhill is a growing market. Also win yourself a cool DirtSpray race jersey & stickers worth over £50!! Tune in and find out more. For more information and show notes visit: www.mtb-tribe.com Enjoy the show!