Joe has been in the online space for 12 years, it wasn't all plain sailing. Client attraction and business building For the first 5 years, Joe struggled to get any traction or profit. Since then he has been helping people start and grow a thriving business and attract their dream audience daily. He has been featured by leading publications like Content Marketing Institute and Problogger and has had endorsements from John Lee Dumas and Yaro Starak. In this episode he shares - Be authentic - If you follow the first step then you Will attract the right client - Stay focused