Kristin Zhivago is a "Revenue Coach"who helps CEOs and entrepreneurs increase their revenue by understanding what their customers want to buy and how they want to buy it. She is an expert on the customer’s buying process. Kristin is the president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. In this episode In this episode, she shares the following points - Understand what the customer wants. - Read her Book Roadmap to Revenue. - It’s all about EGO.