Munira's guest, Rita Thomas emphasized the significance of sales funnels in business and shared their experience with different platforms. They discussed the importance of understanding and utilizing funnels to achieve business success. Rita shared her transition from a professional photographer to a successful entrepreneur. They provided valuable insights on the benefits of using a sales funnel and membership platform. The speakers also discussed the crucial aspects of selecting a CRM system, emphasizing the importance of evaluating support quality, segmenting and tagging customers, and creating a funnel for managing leads. They highlighted the features of CRM software, such as email lists, tagging, and pipeline measurement, which help businesses personalize communication and improve customer relationships. Finally, they discussed the importance of creating a lead magnet funnel for a photography business, providing valuable content, segmenting the list, and offering a clear call-to-action.