Negotiation is a critical skill for artists to develop a sustainable career yet so few make the time or effort to grow in this area. Today, we'll talk about how you can negotiate for a guarantee or better pay for your shows but the same tactics can be used to get better deals with sponsors, record labels, merchandise/vendors, and more. Here are some of my favorite resources for negotiation: BOOK: Never Split the Difference by Chris Voss and Tahl Raz YOUTUBE CHANNEL: Black Swan negotiation training channel ARTICLES:  Negotiation by Email for Salary How to Get More Pay (Last Stop Booking)