It seems almost everyone is in Austin right now for SXSW...and that's a good reminder that sometimes it can be beneficial to go against the grain. When trends, movement, or industries all appear to go one in one direction, when is it right for you to do something else that can help you stand out...

If you're thinking about going on tour, you'll want to listen to this episode first.   Resources: On Merchandise: Episode 26: How to Calculate Return on Investment from Merchandise Episode 31: How to Get Better Pricing from Merch Suppliers On Touring: Episode 33: 5 Tips That Can Save...