#374 - Algorithm or Audience?
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Description
Algorithm, the great hidden gatekeeper, has fundamentally shifted the music industry: think about how many artists are now releasing singles instead of albums because they think it favors discoverability, how many release covers on YouTube in hopes of catching more attention, and how we fall into trends when it comes to our careers instead of focusing on the people we're really needing to reach?
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It seems almost everyone is in Austin right now for SXSW...and that's a good reminder that sometimes it can be beneficial to go against the grain. When trends, movement, or industries all appear to go one in one direction, when is it right for you to do something else that can help you stand out...
Published 03/14/22
Published 03/14/22
If you're thinking about going on tour, you'll want to listen to this episode first.
Resources:
On Merchandise:
Episode 26: How to Calculate Return on Investment from Merchandise
Episode 31: How to Get Better Pricing from Merch Suppliers
On Touring:
Episode 33: 5 Tips That Can Save...
Published 03/07/22
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