#380 - How Artists Can Optimize Their Website (Stacey Bedford, CEO of Bandzoogle)
Description
Today's interview is with Stacey Bedform, CEO of Bandzoogle. It was inspired by an article that she wrote for the Industry Observer, Direct to the fan: websites are where the rubber meets the road for independent artists.
I've always been an advocate of having owned channels but I think it is more critical than ever for artists to level up their websites and avoid the trap of social media gatekeeping and filters. Please enjoy this conversation with someone who can see how websites affect artists at the 30,000 ft level.
It seems almost everyone is in Austin right now for SXSW...and that's a good reminder that sometimes it can be beneficial to go against the grain. When trends, movement, or industries all appear to go one in one direction, when is it right for you to do something else that can help you stand out...
Published 03/14/22
If you're thinking about going on tour, you'll want to listen to this episode first.
Resources:
On Merchandise:
Episode 26: How to Calculate Return on Investment from Merchandise
Episode 31: How to Get Better Pricing from Merch Suppliers
On Touring:
Episode 33: 5 Tips That Can Save...
Published 03/07/22