Dan Fisk catches up with Lewis Newson, a seasoned Senior Digital Marketing & Audience Expert. In this episode, Dan explores Lewis's fascinating transition from a session guitarist on X-Factor to spearheading successful campaigns for No.1 albums from Hozier and The Last Dinner Party. With rich experience from his time at Warner Music, Universal Music, Ministry of Sound, and Cooking Vinyl, Lewis shares his insights on: The importance of chart position Defining what a 'super fan’ actually is Crafting successful artist-fan relationships The first metaverse music festival How artist & labels can win with digital strategy