In this episode, we break down a video by  @wordplaytjay  called 'Why the Music Business is Closed for Independent Artists.' In the video we go over: virality and how it can lead to success in the music industry, being prepared to capitalize on virality by having their music available on streaming platforms and having a strong marketing strategy in place, sustaining success and creating consistent content, investing in advertising and marketing to grow as an artist, how to view money as a tool to help artists go further and faster in their careers, the misconception that organic growth is the only valuable form of growth, highlighting the importance of paid advertising to reach a wider audience. Plus much more!   Wordplay TJ: https://youtu.be/3GtpVApGmAc?si=bX-tnmyW-nX1VeDs For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Follow Capone at: www.links.wearethenameless.com Grab the book "Nourishing The Soul" at https://www.indieworldapparel.com/collections/books   Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com   #MusicMarketing #Branding #IndependentArtists #Virality #Success #StreamingPlatforms #MarketingStrategy #SustainingSuccess #ConsistentContent #Advertising #Marketing #Investment #OrganicGrowth #Business #ContentCreation #Consistency #AudienceEngagement #EngagingWithFans #BuildingOnlinePresence #SocialMedia #TreatingFansLikeFriends #Opportunities #StudyingTheMusicBusiness