Today Tristra talks with David Lai and Ross Michaels of Park Avenue Artists. They talk about the evolving landscape of artist management – which requires a comprehensive strategy, far beyond simply securing record deals. Management today can be called upon to guide an artist through project development, and social media engagement – as well as encompass roles traditionally held by record labels, such as assisting artists with recording, distributing, and promoting their music – expanding the very definition of artist management. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!