The Nana Benz story: Part 1: why you don't need any business school.
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Description
The Nana Benz is first and foremost a collective adventure that refers to the economic mutations of an entire continent, from the early days of the colonial age to the arrival in force of China. To understand their story, we have to go back a long way, to the middle of the 19th century, and take the road to Indonesia, then under the domination of the Netherlands.  During their wanderings in the island, Dutch merchants discovered cotton fabrics printed on both sides and covered with wax, a process that allows better fixing colors. The Dutch quickly had these brightly colored fabrics manufactured in Europe, renamed "Dutch wax" and intended primarily for African markets.
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