“Identify what people are good at; find opportunities for them to engage and grow.” Eli Friedman, EHS leader for a worldwide technology company, offers insight from a sustainability and safety journey that has taken him from offshore rigs to the apparel industry and now high tech, with a law school stop along the way. He shares his passion for psychological safety and his experience with overcoming cultural barriers by emphasizing principles like empathy, trust, finding common ground, and taking an interest in others.