As a keynote speaker, leadership advisor, sales expert, author, and speaker coach, Rene Rodriguez and his company Volentum have trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change. So, what does Rene and his company have to do with safety? On this episode of My Big Safety Challenge, you’ll learn how Rene has become a trusted advisor to the leadership teams at 3M and Cargill, among others. In a world of short attention spans and endless content, Rene delves into the science behind what it takes to get people to pay attention, the importance of influence, and captivating an audience through storytelling—all elements that are of importance when communicating safety procedures and protocols to a workforce.