Namaste, Welcome to SAM-VAD (Together In Conversation), as we begin today ‘let us remember, ‘What we give our Attention to matters.’ Our life’s experience would ultimately amount to whatever we had paid attention to. Attention: is important and most of the times we are indifferent to it. It is as fundamental as food; and we go blundering about, seeking ways to assuage the craving, instead of learning how to provide ourselves with what we need, sensibly and calmly. Once our attention is drawn to the mechanism of why and what we give attention to, it is as if a veil has been stripped off and we become freer in our action and choices. This week again I bring to your attention an excerpt from the book titled ‘Willful Blindness’ – Why we Ignore the Obvious at Our Peril by Margaret Heffernan. This book tries to understand, why after every major accident and blunder, do we look back and say how could we have been so blind? Why do some people see what others don’t? And how can we change? Drawing on studies by psychologists and neuroscientists, and interviews with business leaders, whistleblowers, and white-collar criminals, businesswoman and writer Margaret Heffernan examines the phenomenon of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures even crimes against humanity. Preserving Image We all strive to preserve an image of ourselves as consistent, stable, competent, and good. Our most cherished beliefs are a vital and central part of who we are—in our own eyes and the eyes of our friends and colleagues. Anything or anyone that threatens that sense of self produces pain that feels just as dangerous and unpleasant as hunger or thirst. A challenge to our big ideas feels life-threatening. And so we strive mightily to reduce the pain, either by ignoring the evidence that proves we are wrong, or by reinterpreting evidence to support us. Excerpt from ‘Willful Blindness’ by Margaret Heffernan I am sure that you will enjoy reading this book; you can buy your copy from the following link: https://www.mheffernan.com/book-wilfulblindness.php Enjoy reading it with your family, friends and near and dear one’s. Namaste! a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fqsconsultants.in%2Fblog%2Fpreserving-image%2F&linkname=Preserving%20Image" title="LinkedIn" rel="no...