Namaste, Welcome to SAM-VAD (Together In Conversation), as we begin today ‘let us remember, ‘What we give our Attention to matters.’ Our life’s experience would ultimately amount to whatever we had paid attention to. Attention: is important and most of the times we are indifferent to it. It is as fundamental as food; and we go blundering about, seeking ways to assuage the craving, instead of learning how to provide ourselves with what we need, sensibly and calmly. Once our attention is drawn to the mechanism of why and what we give attention to, it is as if a veil has been stripped off and we become freer in our action and choices. This week I bring to your attention an excerpt which we have titled – Desire for Certainty from the book titled ‘Uncharted’ – How to Map the Future Together by Margaret Heffernan. How can we think about the future? What do we need to do – and who do we need to be? In her bold and invigorating new book, Margaret Heffernan explores the individuals, organizations and mindsets that aren’t daunted by uncertainty but seize the challenge of making the future for themselves. Desire for Certainty In reality, without inside information, it is impossible to beat the market consistently! This is one reason why the market is increasingly dominated by passive investment funds that promise only to match market indexes, not beat them. But when we fall for exuberant forecasters, we collude in their fiction. Our desire for certainty leaves us susceptible to other people’s agendas and business imperatives. This is never truer than in competitive and turbulent times, when the difference between winning and losing is so marked. Excerpt from ‘Uncharted’ by Margaret Heffernan I am sure that you will enjoy reading this book; you can buy your copy from the following link: http://www.mheffernan.com/book-uncharted.php        Enjoy reading it with your family, friends and near and dear one’s. Namaste! a class="a2a_button_telegram" href="https://www.addtoany.com/add_to/telegram?linkurl=https%3A%2F%2Fqsconsultants.