Have you noticed that a basic food photographer can have a thriving business  and  Have you also noticed that a brilliant photographer may not really be making enough in their business? This is more common than you might think.  Photography talent is very different from business acumen. They’re both completely different skill sets and just because we are good at photography doesn’t automatically imply we’ll have a profitable business. Yes, it begins with us falling in love with photography. That step is a must to be able to even start a business, but once we are in it, the real game begins.  Just like any other business, the reality of running a photography business is more than meets the eye. It might look like all we have to do is take photos for clients, but that’s not what a successful photography business is only about.  In this week’s episode, we continue our conversation with the NYC based Italian food photographer, Fracensco Sapienza, to learn more about the unseen realities of being a full-time food photographer. This episode is hot & fiery as we dive into pricing, scaling your business, how to make it bigger by working less, client work, pitching to big brands, how to meet the profit and success we dream of when we set up a business etc. If you’re thinking of moving to full-time photography or wanting to grow the business you already have, become informed about the path ahead and empower yourself for success.  Just because there are challenges, doesn’t mean there aren't ways to overcome them. Being aware of those challenges and having realistic expectations is a large part of meeting success in our business.  What looks easy on the outside is way more complicated on the inside.  But there is no stopping if we decide that a photography business is what we want. Just like we build careers in the corporate world, it takes time and effort to build a career in the business world too. And just because we are artists, doesn't mean we are destined to live the image of the “starving artist”. Let’s be successful business owners and passionate artists. Learning from someone else’s struggles and being prepared for curveballs puts us in a strong position to live the dream we so badly desire. Submit a voice question HERE and be featured on the podcast  Read more at https://myfoodlens.com Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/  Show notes available https://myfoodlens.com/87-the-hidden-realities-of-being-a-professional-food-photographer-with-francesco-sapienza-part-2/ Download free resources The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6 The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ Write that pitch https://myfoodlens.ck.page/writethatpitch