Gustavo Razzetti, author of Remote Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace Bill Ringle and Gustavo Razzetti discuss how leaders and those who say nothing to hurtful behavior are jointly responsible for toxic work cultures and what to do instead to be effective leading from anywhere for small business leaders. >>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. Interview Insights Top 3 Takeaways Productivity theater is when employees are very active, doing 'busy work,' like escalating zoom calls or posting questions to show they are making an effort even if they are not working. Managers should focus more on the output or the outcome rather than the effort on hand. If a culture becomes toxic, there are two parties to blame: The leader who is behaving badly and the subordinates who enables the bad behaviour. Identify the values that strengthen your tribe and the behaviours that make them weak should be eliminated during the reset process. Read the Show Notes from this Episode His grandfather from his mother's side who was a doctor was his inspiration growing up. Through him, Gustavo learned the power of observation. [01:41] Gustavo discusses the two things that make up a toxic culture: One is the leader, and the other is the people who do nothing. [03:30] The definition of resetting your business culture and when and why you should do it. [07:07] Gustavo discusses how what gets attention gets rewarded and the two things that get us rewarded at work. [10:23] No matter the size of the business, we should come up with a purpose and an answer to who they serve.[13:28] Gustavo highlights the importance of being a part of a tribe. [17:42] The Netflix culture memo; how the streaming giant gave their employees the sense of being respected and valued. [19:48] My Quest for the Best lightning round begins. [25:47] Expert Bio Gustavo Razzetti is the CEO & Founder of Fearless Culture. Gustavo is passionate about helping teams do the best work of their lives. He is a sought-after speaker, culture consultant, and author of three books. After 25 years of helping organizations build purpose-driven brands and teams, Gustavo realized that most companies don't lack ideas, resources, or talent but a conducive culture. He created Fearless Culture to help organizations become purpose-driven, agile, and innovative. Razzetti is also the creator of the Culture Design Canvas, a culture mapping tool used by consultants, coaches, and organizations worldwide. Gustavo's work has been featured in Psychology Today, The New York Times, Forbes, BBC, and many other publications. Throughout his career, he has advised companies in multiple business sectors, including GM, Continental, Coca-Cola, Mars, and Comcast. He is the author of four books, including the recent Remote, Not Distant – a roadmap to build a strong culture for remote and hybrid teams. Razzetti has built a career at the intersection of marketing, innovation, and leadership. He participated in the by-invitation-only Change Leadership Program at Stanford University. An avid road cyclist and cook, Gustavo lives in Chicago with his wife Moira and sons Tristan and Fausto. Contact Info and Social Media for Gustavo Razzetti Primary website Travels from: Highland Park, IL Connect on: Twitter | LinkedIn | Instagram | YouTube | Resources Mentioned During the Interview