In this inspiring episode of "My Tech Story Africa," Patricia Wanjira, a passionate product marketer and the marketing and coms lead at Chumz IO, shares her remarkable journey of impact and adaptability. Patricia's story begins with her strong interest in medicine, influenced by her older sister. However, after exploring different options and realizing the need to keep her options open, she shifted her focus to finance during her high school years. While pursuing her professional certifications in finance and investment analysis, Patricia discovered a course called Behavioral Finance, which fascinated her. This course allowed her to understand the impact of human behavior on investment decisions and made her realize that she could make a real impact in the field of marketing. Understanding that marketing is the space where she could influence people's behavior and actions, she decided to specialize in marketing, combining her finance knowledge with the power of marketing strategies. Patricia's journey continued as she joined Unilever, one of the dominant players in the fast-moving consumer goods (FMCG) industry. Despite her initial focus on marketing, she found herself in the sales department, which proved to be a significant learning experience. With her introverted nature, being at the forefront of selling and interacting with customers challenged her in ways she hadn't expected. Nevertheless, Patricia embraced the opportunity to explore her strengths and grow both personally and professionally. Starting off in regional account management, Patricia worked with regional supermarkets across different parts of the country. This experience allowed her to develop a deep understanding of the distribution and retail landscape, honing her skills in building relationships with retailers and driving sales. Throughout her journey, Patricia's adaptability and passion for social innovation remained at the core of her work. As the marketing lead at Tombs IO, she successfully led the go-to-market strategy and execution of the Chumz app in Kenya. Despite the challenges faced by startups, Patricia's efforts resulted in impressive customer base growth of over 80,000 within a year of regulatory approval. Patricia's story serves as a powerful reminder that the path to success is not always linear. By staying open-minded, embracing opportunities, and leveraging her diverse skills, she carved out a unique career trajectory that allowed her to make a meaningful impact. Her story inspires listeners to pursue their passions, adapt to change, and embrace the journey of discovering their own tech stories in Africa. Follow up on Chumz.io through their website: ⁠https://chumz.io/⁠ ____ Join Alice as she explores the world of tech and shares impactful stories with guests on "My Tech Story." Subscribe to our podcast, leave a like, comment, and turn on the notification bell to be alerted whenever we post content. Last but not least, tell a friend about us. Sharing is caring!  Here are some useful links: ⁠https://linktr.ee/mytechstoryafrica⁠ (access youtube link here) Follow us on our socials: Instagram: ⁠https://www.instagram.com/mytechstoryafrica/⁠ LinkedIn: ⁠https://www.linkedin.com/company/my-tech-story-africa/?viewAsMember=true⁠ Twitter: ⁠https://x.com/mtsafrica_?s=21⁠ TikTok: ⁠https://www.tiktok.com/@mytechstoryafrica?_t=8hBOKRveWRB&_r=1⁠ Join our community: ⁠https://www.mtsafrica.co/join⁠ Want to be a guest on the podcast? Apply here: ⁠https://forms.gle/ffAniezzFHoEvhPY7⁠ __ Email us: [email protected] --- Send in a voice message: https://podcasters.spotify.com/pod/show/alice-kanjejo/message