February 28, 2024 In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?"  Dana shares the transition process and lessons she's learned along the way. She discusses how she markets her product each week to attract new customers and get her current ones to buy more. We talk about the strategies that are doing most of the heavy lifting. We talk about the mindset work she's had to do to help her take risks and not give up. And we talk about the deep commitment we both have to running a fun business that doesn't kill our body, mind or spirit. If you're starting out your business, there are some really great gems inside of here. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Meet My Guest: Dana Workman Stacy Today’s podcast guest is Dana Workman Stacy. Dana and her husband Jesse along with daughters Eliza and Brynn operate Grass Powered Poultry & Meats, a pasture-based livestock farm in Highland County, Ohio. Over the past 9 years their farm has grown from a few chickens in the front yard to fill their own freezer to raising lots more pasture-raised chicken, pastured pork and grass-finished beef. In 2019, Dana left her career in agricultural lending to focus on the farm and her family and hasn’t looked back. As a first-generation farmer, building a profitable and sustainable farm business hasn’t been easy, but the journey has been incredible. In addition to raising amazing food, Dana is passionate about building community and supporting the growth and success of rural businesses. Visit her website: GrassPoweredPoultry.com Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Join Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime. Find my Facebook group for farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer