In this episode of The NBR Podcast with Simon Shepherd: Our tourism industry bounce back post-Covid is slowing down. So now there's an ambitious plan to kickstart and grow export revenue by $5 billion over five years. It's based on the concept of deseasonlisation: is it possible and what even is that? Timestamps below: (03:40) - There is this plan for the next five years, from tourism NZ to grow international tourism by $5 billion over the next five years. Is it doable? (07:10) - Do you actually have a shoulder season now?  (8:56) - How hard is it going to be for regions and cities to be able to smooth out that tourist curve if they don't have the assets or they haven't planned for it?  (14:23) - So where is the biggest competitor? For more independent journalism, and to get early access to the podcast, subscribe to NBR.co.nz. Links to audio clips used here.