In this episode of The NBR Podcast with Simon Shepherd: How annoying is it when the price of a product surges online while you are trying to buy it? Surge – or dynamic pricing – is a widespread pricing tactic designed to manage demand and maximise profit. It's also one of several techniques the Australian government has labelled as unfair. It's putting a ban in place, so what is New Zealand doing? Timestamps below: (05:22) - So what is dynamic pricing?  (11:26) - Are they serving them, or they just trying to get the last bit of profitability out of that event? (15:12) - I guess the business is trying to maximize revenue. Is that bad?  Links to audio clips used here.