In this episode we go behind wristwatches, wristwatch culture and the wristwatch business with Craig Carger, Founder of Wrist Enthusiast.  But Wrist Enthusiast isn’t just the name of Craig’s blog and Instagram page, it’s a way of life for Craig.  Craig’s passion around watches led him to start an Instagram page that currently has over 300,000 followers and a blog with an engaged and active readership. Now Craig has a voice in the watch industry itself.  But what started as a side hustle hasn’t been easy to build.  Craig actively posts and engages with his readership all while working a full time job.  Listen to the episode to find out just how Craig has leveraged new media and his passion for watches into a business.