Jonathan Rosen, Co-Founder of NY Forever, steps onto the New York Launch Pod to discuss his celebrity studded and corporate sponsored non-profit initiative which is encouraging New Yorkers to commit to New York City, support our front line workers and give what you can to keep the city strong. As the successful founder of a PR company, BerlinRosen, and a New Yorker for over 20 years, Jonathan has seen the way the city has been hurting since the Covid-19 pandemic started last year. In order to support the city he loves, he's started NY Forever to give back by leveraging his network, getting people involved and supporting organizations which are helping struggling New Yorkers in this unprecedented situation. Taking their motto from a New York Magazine cover from the 1970's, "We've Got to Help Ourselves", Jonathan has recruited top fashion brands like Public School, tech companies like SalesForce and prominent celebrities like Jerry Seinfeld and Amy Schumer to get involved and help promote volunteer and fundraising opportunities that are alleviating the dire circumstances many New Yorkers face. His goal is simple: to get half a million New Yorkers to sign the pledge at nyforever.nyc in order to receive updates that will connect them with practical ways in which they can help the city. In this episode we talk about the overwhelming support Jonathan has received from the New York business community, how NY Forever is giving back to the city, and much more! Transcript available at: nylaun.ch/nyforevertr For more about NY Forever and to sign the pledge visit: nyforever.nyc This episode has been sponsored by RezCue, the Housing Stability and Tenant Protection Act compliance software for landlords. For more information on RezCue visit: rezcueme.com