Lena Imamura and Sas Simon, Co-Founders of NAME GLO, step onto the New York Launch Pod to discuss their custom neon design studio that lets customers commission unique artwork for every special moment in their lives while also providing pre-made artisan items for sale. Lena and Sas didn’t set out to start a business that would light millenials’ Instagram accounts on fire. Instead the idea for NAME GLO began when Sas was searching for a neon to celebrate her nephew’s birth. Sas soon discovered a complete lack of consumer friendly methods for ordering or designing neon at a moderate price point. So she turned to her high school friend Lena who had the artistic experience and expertise to design custom pieces. After these pieces became popular, the two realized they had a business. NAME GLO has a variety of premade and custom designs you can create using their interactive online builder and by working with them directly to transform your unique idea into reality. In this episode we talk about how NAME GLO preempted the rebirth of neon, how their pieces are manufactured in their studio, and their brand new store that just opened on the Lower East Side! Use code NYLAUNCH for 10% of your order! Transcript available at: nylaun.ch/nameglotr For more on NAME GLO visit: name-glo.com/