Join us for an inspiring journey through the vibrant world of American entrepreneurship as we sit down with nine remarkable small business owners at the NY NOW Summer Market. From the halls of the iconic Jacob K. Javits Convention Center, these creators share their passion, challenges, and insights into building successful brands. Listen as we explore: The 80-year legacy of JK Adams, where Sharon Rishell reveals how Vermont craftsmanship adapts to modern tastes Jeff Wan's innovative transformation of New York's iconic takeout containers into high-fashion handbags Bridgette Zou's mission to spread kindness through art with her brand "This Feels Nice" Malcolm Crockett's journey into the world of natural beard care with Beards & Beyond Hedi Yousefi's cultural bridge-building through Salam Forever's East-meets-West greeting cards Deandra Craigman's sensory storytelling, pairing artisanal candles with curated playlists Jasmin Foster's push for representation in stationery with Be Rooted Bo's colorful world of "queer cheer" and pronoun pins with misomomo Stephanie Fu's minimalist revolution in children's toys with Biggest Little Each interview offers a unique glimpse into the creativity, resilience, and innovation driving small businesses forward. From sustainable woodworking to inclusive stationery, aromatic experiences to reimagined playtime, these entrepreneurs are redefining their industries one product at a time. Tune in to discover the stories behind the booths, the dreams behind the brands, and the heartbeat of small business in America today.   Show Notes: https://www.newyorksaid.com/booth-dreams-capturing-the-heartbeat-of-small-business-at-ny-now