In the final episode of Back In Time, Kunal Kamra sits down with Prasoon Pandey – his former boss, mentor and among the most iconic ad filmmakers – to chat about the Times of India ad campaign. They discuss Prasoon’s inspiration and how he convinced the brand to take such a different approach. “Because you weren’t personal, because you weren’t bitter, your pieces had a life of its own,” he says about portraying the common man’s anger in the ad. He also talks about how cartoonist RK Laxman inspired him, why never using a smartphone makes him a better storyteller, and how advertising has changed over the decades. Watch or Listen to the entire podcast on newslaundry.com Hosted on Acast. See acast.com/privacy for more information.