Brian Williams has served as the NFR Director of In-Arena Video Production for three general managers – Shawn Davis, Boyd Polhamus and Allen Rheinheimer. He shares his story of moving to Las Vegas, how he got into this career and what it was like attending a rodeo for the very first time. After being around the NFR for over 20 years, he shares thoughts on what makes the in-arena experience so important to the NFR and its loyal fans.