Presented by Art Of Sport – https://ArtOfSport.com/NiceKicks   NBA All-Star DeMarcus Cousins discusses his new shoe deal with Puma, how he plans to stand out on the court and why he clowned KD's shoes mid-game. Later, Matt Halfhill and Nick DePaula analyze Puma's NBA re-launch so far and the brand's potential ahead. 0 – Intro 1:24 – Art Of Sport 2:10 – DeMarcus Cousins interview 5:00 – NBA's new color rules 8:13 – @PumaHoops Marketing 9:28 – “Wouldn'tna happened in the Pumas” 10:13 – Matt & Nick analyze Puma's re-launch 12:22 – Pulse on Puma from players 14:51 – Halo effect on Men's business 20:23 – Is Basketball a declining category? 23:12 – Puma not doing a signature shoe 32:02 – Impact of Jay-Z 33:57 – What do we want to see next? 38:52 – Branding & color approach 42:40 – Top 2019 Sneaker free agent targets