The Truth About Personal Branding and Effective Selling on LinkedIn with Richard Moore  In this engaging episode of 'No B******t Talks,' host Sabrina introduces Richard Moore, a renowned LinkedIn sales expert, founder of the LinkedIn Client Accelerator, and the architect behind the Art of Sell community. They dive deep into the misconceptions of personal branding, the fallacies of superficial popularity on social media, and the essence of true personal brand alignment. Richard emphasises the importance of meaningful, one-on-one interactions and nurturing genuine connections over the pursuit of high follower counts and viral posts. They explore actionable strategies for converting LinkedIn engagements into actual sales and discuss the value of maintaining integrity in online business practices. By the end of the episode, you'll gain insights into the delicate balance of providing value, fostering trust, and achieving long-term success in the digital marketing landscape.  Timestamps 00:00 Introduction to Personal Branding  00:42 Welcome to No B******t Talks  01:21 Meet Richard Moore  02:12 Richard's Approach to Conversion  03:38 The Reality of Giving Value  05:58 The Importance of Having an Opinion  15:43 The Art of Forming Opinions  20:25 The Difference Between Personal Branding and Conversion  32:46 Tactical LinkedIn Strategies  43:09 Understanding Your Audience's Pain Points  44:01 The Illusion of Success on Social Media  46:30 Targeting the Right Audience  49:25 Building Genuine Connections  54:31 The Art of Selling  57:28 The Importance of Meaningful Interactions  01:04:12 Launching a New Community  01:11:43 Advice for LinkedIn Success  01:20:19 The Long-Term Approach to Success Watch on YouTube https://youtu.be/VlB8lw84fRU Sabrina’s Socials 🌏 Podcast Website: https://n0bspodcasts.com 🌏 Sabrina’s Website: https://sabrinachevannes.com 🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1 📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes 👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-b******t-talks 📸 Instagram: https://instagram.com/nobullshittalks 🐦 Twitter: https://twitter.com/sabzyc ⏰ TikTok: https://tiktok.com/sabrinachevannes Richard's Socials 🌏 Richard's website: https://www.therichardmoore.com/ 👩🏽‍💻 Richard's LinkedIn: https://www.linkedin.com/in/richardjamesmoore/ 📸 Richard's Instagram: https://www.instagram.com/the.richard.moore/ 🐦 Richard's Twitter: https://x.com/richardmooreUK