Normalcy? In 2024? Are you sure? I’m trying to unpack how niche behaviours, trends and belief systems have exploded into the mainstream, making everything feel ‘normal’ and yet totally strange at the same time. Australians online are becoming hyper aware and paranoid of cool in a way that feels uncharacteristically American.  We’ll also dive into the mental gymnastics of trying to be aware of what is popular and important to people (thus cool) and the ever shifting standards. Also!! Didn’t Carl Jung teach us about individuation for a reason. The belief that knowing and celebrating the chosen self is far more important than confirming.    Timestamps 00:00 intro + iphone notes 01:30 the elusive concept of normalcy 02:43 Australian coolness and American takeover 06:09 the sisyphean pursuit of normal and cool 15:32 don’t deny what is happening in the shadows 17:49 light + shadow = individuation 24:02 creative practices and wrapping up   Links Carl Jung Shadow Work