Entrepreneur Jen Gurecki is a mover, a shaker, a hustler, and above all else, a modern day feminist who lives a purpose-driven life where SHE makes the rules - not society - and she’s been marching to the beat of her own drum since birth. At 26 years old while doing her masters’ research work in Africa, Jen founded nonprofit Zawadisha which provides microloans, solar-powered equipment and education to rural Kenyan women to empower them to become financially self-sufficient. In 2014, she decided to start a women’s ski and snowboard company, Coalition Snow, to see how the male-dominated industry would react. Within just a few years, she turned down a $1M offer for the business from ski legend Bode Miller on the CNBC TV Show Adventure Capitalists.  Then she created Sisu Magazine, and now she also co-hosts the Juicy Bits podcast. The common tie to all of her entrepreneurial endeavors? Jen’s challenging the patriarchy and fighting for gender equality through innovative businesses and content mediums - all while unapologetically pursuing a life full of freedom, adventure, and impact. @coalitionsnow | @zawadisha | @sisumagazine www.coalitionsnow.com | www.zawadisha.org | www.sisumagazine.com More at www.notimetowasteproject.com or follow @notimetowasteproject