Brad Ludden was a young professional whitewater kayaker whose life was first touched by cancer at 12 years old when his aunt was diagnosed with breast cancer. By 18, he was sharing his passion for kayaking with pediatric oncology patients and soon after, founded First Descents to help young adults in the cancer community experience the adventure and community of the outdoors free of charge. 20 years later, the organization is still thriving, offering more than 70 programs across the county in 2021 including rock climbing, surfing, whitewater rafting and more. All this, started by a guy whose good looks and good heart earned him the title of Cosmo Magazine’s Bachelor of the Year back in 2008. True story. @bradludden www.firstdescents.org More at www.notimetowasteproject.com or follow @notimetowasteproject