Greg McKeown is a bestselling author and the host of the popular podcast What’s Essential where he talks to a wide range of guests about prioritizing what matters most in life. Yes, we hit on his new book Effortless: Make It Easier to Do What Matters Most a follow up to his first NYT bestseller, Essentialism: The Disciplined Pursuit of Less but the bulk of our conversation was SO not the heady academic one I expected. Instead Greg was courageously vulnerable in sharing his own family struggles over the last two years as they navigated a scary road with their daughter struck by a mysterious brain condition that doctors had no answers for. Hear how Greg found the lighter path and now has an even deeper appreciation for the moments that matter. @gregorymckeown Effortless: Make It Easier to Do What Matters Most What’s Essential Podcast More at www.notimetowasteproject.com or follow @notimetowasteproject