In this episode, we're diving into a critical topic that all non-profit leaders need to be aware of: the transition from Universal Analytics (UA3) to Google Analytics 4 (GA4). With the deadline for the shutdown of UA3 fast approaching on July 1st, 2023, non-profit organizations must take action to migrate their data to GA4 to avoid losing valuable insights. In this episode, we'll discuss why this transition is crucial, the steps to migrate from UA3 to GA4, and how Wow Digital Inc can support non-profit organizations during this process. So, let's get started! Some quick highlights: What's Google Analytics 4 Why Non-Profit Leaders Should Care About the GA4 Transition Steps to Migrate from UA3 to GA4 and more... Check out the show notes by visiting https://wowdigital.com/063 #googleanalytics #universalanalytics #non-profit