In today's episode, we're thrilled to welcome the brilliant DP Knudten, an expert in non-fiction branding. DP has worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States. We'll explore the importance of transparency, the power of storytelling, and the strategies for effective communication that DP has successfully implemented for some of the world's leading brands. Get ready for insights, inspirations, and the tools to elevate your non-profit branding. Tune in to this brand-centric episode for a masterclass in brand development and management. Don't miss it! Quick Highlights: Visit the episode's page: wowdigital.com/066