#301 - How to Qualify New Donors
Listen now
Description
Hey, fundraisers! 🎙️ On this week’s episode of Nonprofit Lowdown, we’re diving deep into the world of **donor qualification**. Ever wonder why you’re chasing after donors who don’t seem to be that into you? Let’s talk about the 5% that really matters: 🔍 **Identification**: Who’s your type? 🤔 **Qualification**: Do they want to date you? 💞 **Cultivation**: Let’s get to know each other! 💍 **Solicitation**: Seal the deal! 🌟 **Stewardship**: Keep building that relationship! I'm sharing why skipping the qualification step can lead to wasted time and effort, and how to ensure you’re focusing on the right prospects. From capacity and affinity to recency and relationships, learn how to identify who’s truly engaged and ready to support your cause. Plus, get tips on segmenting your list, the importance of consent, and why focusing on the most qualified leads can transform your fundraising strategy. 🤑 💌 **Don’t miss out**! Tune in now for actionable insights that will help you stop chasing after uninterested donors and start engaging with the ones who matter most. Important Links: My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey  My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program  --- Support this podcast: https://podcasters.spotify.com/pod/show/nonprofitlowdown/support
More Episodes
On this week's Nonprofit Lowdown episode, I sat down with my special guest Dana Snyder, founder of Positive Equation and author of The Monthly Giving Mastermind. đź’ˇ In this episode, we dive deep into the power of monthly giving and how you can harness the subscription economy to build...
Published 11/25/24
Published 11/25/24
If you're in the nonprofit world and marketing feels like a mystery or a necessary evil, you're not alone! In this week's episode of Nonprofit Lowdown, I chat with Billy Broas, a messaging strategist and founder of Five Lightbulbs, about how to make marketing simple and effective — without being...
Published 11/18/24