Culture is changing faster than ever before and with it people's aims and ambitions. Strong trends amongst the young, like the FIRE - Financial Independence Retire early and the Antiwork movements are not only disrupting the whole idea of what it means to work for a living, but also what it means to accumulate wealth. And as we all know, where there is demand, supply follows. A new wave of disruption is hitting wealth management, a part of financial services that was traditionally reserved for the wealthy who could afford the steep fees associated with having a dedicated advisor. In this provocative and lively conversation with the engaging Ramtin Matin, Head of Innovation at Sparebank 1-SR Bank in Norway, we find out what the democratization of wealth management is all about and the exciting opportunities it is opening for the rest of us.