We have been closely following the democratization of wealth management for some time.  Demand from retail customers for new and more accessible products that allow them to build wealth has exploded in recent years. A number of visionaries have seized the opportunity to create services that enable people to get their foot in the investment ladder and start building wealth. Within this trend we’ve observed the emergence of companies that provide easy and convenient access to stock, crypto investment, crowd-lending and even equity crowdfunding on assets such as real estate and property projects, enabling companies to raise capital and the wider market to participate in their success. In this engaging conversation with Jesper Johansen, Managing Director at Kameo Denmark, we learn, with an refreshing degree of clarity, how democratization is going against the grain of the traditional finance, creating two sided markets that connect investors and companies looking for capital. Especially those that are unable to raise capital through the traditional financial system. Listen to how Kameo is servicing a new and diverse customer pool including students, and elderly customers all the way to professional investors, removing traditionally high barriers to invest, dramatically reducing capital requirements and creating a community of investors and ambassadors of all ages and backgrounds. All while building transparency into a traditional opaque part of the industry and challenging the existing market with an open approach to investing.