Hyperpersonalisation is a well documented benefit of digitalisation. We can see it everywhere, in the content we consume on social media, in the gadgets we use and even in the clothes we buy online. With advances in data analytics, we can also now also hyperpersonalize the financial products that we buy.  The proverbial “segment of one”, is becoming a reality thanks to companies that are fusing deep analytics, technology and financial capabilities. We recently had a very insightful conversation with Marc Mettler, Managing Partner for Business Development at 3rd-eyes analytics, the Swiss Wealth-tech company that is making hyperpersonalisation in wealth management a reality. In this chat we discussed how the hyperpseronalisation trend in finance is enabling customers to pursue investment goals based on their values, their priorities and their risk appetite, helping them maximize the probability to reach their financial goals. Learn how 3rd-eyes analytics is empowering financial institutions to deliver goal-based investing products that enable people like you and me to plan for our future dreams.