Description
Paul Greive is a regenerative farmer, entrepreneur, investor, and the founder of Pasturebird, the world's largest pasture raised poultry producer, Paul's team invented the automated range coop, which autonomously moves blocks of 6,000 broiler chickens to fresh pasture daily using a hundred percent solar power.
Pasturebird is one of the fastest growing brands in American retail meat. Join Paul in conversation with Analisa Winther to discuss Pasturebird’s startup journey, how they collaborated with Purdue to scale and have one of the largest exits in regenerative agriculture to date, as well as how they grew a family business into a movement to scale regenerative agriculture and pasture raised poultry in America and beyond.
What we cover:
Paul's unique background: from Marine Corps sniper school to
regenerative farming.
The health journey that led Paul to discover the benefits of
a paleo diet.
The inception of Primal Pastures and the rapid growth of
Pasturebird.
Explanation of pasture-raised poultry and its role in
regenerative agriculture.
Paul's collaboration with Purdue and scaling regenerative
agriculture.
The importance of building strong company cultures anchored
in values and vision.
How regenerative agriculture serves as a patriotic act for
future generations.
Related Links
Get Real Chicken
Tour of Pasturebird
Top 50 Farmers
Future food revolution keynote
Leadership coaching
Connect with Pasturebird
Want to connect with Paul? Subscribe to the Future Food newsletter to access her contact details and the episode transcript. You'll subscription will also power the production of more episodes like this. Get access now!
About Analisa WintherAnalisa Winther is an ecosystem developer, consultant, and executive coach for leaders working on food system transformation. For more information on working together visit:
Website: www.analisawinther.com
Newsletter: www.analisawinther.substack.com
Instagram: @analisa.winther
Show Host: Analisa Winther
Hashtags:
FutureFood,
RegenerativeAgriculture, Sustainability, Collaboration, InnovationLeadership
Top 50 Farmers is scaling regenerative agriculture by spotlighting and empowering the farmers leading the way. Their vision is to make regenerative agriculture the universal standard once again.
In this episode, Top 50 Farmers Co-Founders, Analisa
Winther and Cindie Christensen pull back...
Published 10/31/24
Leading change through food requires a different mindset. It's not the same as building a tech or software company.
Over the years, I've coached an incredible portfolio of visionary leaders building a better future through food. Behind closed doors, I've noticed these leaders embracing a...
Published 08/26/24