Welcome to a new episode of the Natural Beauty Podcast, where the host Satu Mäkinen talks with Dr. Mark Smith – the General Director of NATRUE. NATRUE is a Brussels-based international non-profit association committed to promoting and protecting natural and organic cosmetics worldwide. Since its inception, NATRUE has worked for better regulation of natural and organic cosmetic products and has actively advocated for an official definition of natural and organic cosmetics, which is very much needed to effectively combat greenwashing and misleading claims in the sector. In this podcast episode, Dr. Mark Smith shares his insights from the natural and organic products scene and how certifications shape the standards of a safer and more transparent cosmetics industry. Dr. Mark Smith is also on board the Expert Jury of the European Natural Beauty Awards 2024, and in the podcast episode, he shares his excitement about the evaluation process as well as the forthcoming awards ceremony organized in Stockholm on October 9. You can follow Natrue on social media, such as Instagram and LinkedIn, and learn more about the certification on their website at natrue.org. Natural Beauty Podcast is powered by the European Natural Beauty Awards – a recognition and promotion program for outstanding natural cosmetics products and sustainable beauty tools. Each year, the awards honour the best natural cosmetics products in Europe as well as industry professionals who have significantly contributed to the growth of the sector. The annual event unites brands, distributors, retailers, industry experts, and media from 35+ countries in one space for a more quality and sustainable beauty industry. To learn more about the European Natural Beauty Awards, such as this year's shortlisted cosmetics, jump to europeannaturalbeautyawards.com. Join the conversation also on our social media channels; on Instagram, and LinkedIn. To stay updated, make sure you have subscribed to this podcast. Disclaimer: This podcast is for entertaining and educational purposes only. If you have health concerns, seek professional medical advice. (Music from Pixabay.)