Welcome to Purposely SHORT, a weekly episode, featuring one of our friends or past guests and their expertise on a certain topic. This weeks episode features Lachlan Keating CEO Deaf Aotearoa. Lachlan discusses his approach to leading a Deaf organisation, emphasising the importance of pushing Deaf representatives to the forefront in media to increase awareness and visibility of sign language. He highlights the need for mission focus, ensuring that fundraising directly benefits the community rather than sustaining the organisation. Keating aims to evolve the organization to the point where it is no longer needed, as Deaf people become self-sufficient. He stresses the importance of leadership, character over skills, and creating an environment where mistakes are learned from and not repeated. Keating also advocates for increasing Deaf representation in leadership roles and maintaining a strong, supportive team Episode transcript sample: Mission creep is something we must be careful about. Our mission is breaking down barriers, which could be broad, so we need to be disciplined in ensuring we stick within our boundaries. Some organisations raise money almost just to fund their own existence. They raise all this money, but what are they achieving for their constituents and community? Transcription link via Otter.ai https://otter.ai/u/mMI-fqi72PywXxhoMrZkQ4pyRyY?utm_source=copy_url